Meet the Team

ELYSE ROWEN | OWNER

Favorite S’more: Birthday Cake

KELLEY WILLIAMS | OWNER

Favorite S’more: Lemon Meringue

LAURYN SUGAI | OPERATIONS & SOCIAL MEDIA MANAGER

Favorite S’more: Salty Cookie

We are proud to be the very first gourmet s’mores cart in California, and to be one of the few existing s’mores carts in all of the United States! We are a women-owned and operated business based on the Central Coast, and we are excited to bring gourmet s’mores to your next event!

Elyse & Kelley are two creative entrepreneurs who met while growing their own individual businesses in the wedding industry, Elyse Events & Kelley Williams Photography. They quickly became BFFs and dreamed of someday owning a business together. Elyse & Kelley bonded over long days of back-to-back venue tours, planning editorial shoots, working weddings together, and weekly sushi dates!

After several years of working side by side in the wedding industry, they started to notice a trend towards unique event experiences. This, combined with their fierce love of sweets, set the brilliant idea in motion (exactly 1 day before Elyse’s 29th birthday). 8 Months of blood, sweat, and tears later… The S’mores Cart was born! They couldn’t be more thrilled to finally share this passion project with you!

“Love love LOVED having @thesmorescart at our office party today! The honey lavender s’mores (as well as the OG) were a huge hit with the staff, and the girls were an absolute delight to work with. 100/10 would recommend you have them at your next party, thanks for making the long drive to bring us such yummy treats.” - Candace

CART TENDERS

JASMINE BROWN

Favorite S’more: Late Night Snack

CASSIE UEBERRHEIN

Favorite S’more: Lemon Meringue

HANNAH PHAM

Favorite S’more: Coconut Craze