Meet the Team
ELYSE ROWEN | Co-Founder
Favorite S’more: Birthday Cake
KELLEY WILLIAMS | Co-Founder
Favorite S’more: Lemon Meringue
DANIEL Z. BARBER | Owner
Favorite S’more: Easter Egg-sclusive
Elyse & Kelley are two creative entrepreneurs who met while growing their own individual businesses in the wedding industry, Elyse Events & Kelley Williams Photography. They quickly became BFFs and dreamed of someday owning a business together. Elyse & Kelley bonded over long days of back-to-back venue tours, planning editorial shoots, working weddings together, and weekly sushi dates!
They started to notice a trend towards unique event experiences. This, combined with their fierce love of sweets, set the brilliant idea in motion (exactly 1 day before Elyse’s 29th birthday). 8 Months of blood, sweat, and tears later… The S’mores Cart was born!
After a few years after bringing their ‘business baby’ to life, Elyse & Kelley were ready for their next challenge — but they wanted a s’uccessor to honor their vision, and keep their passion project going strong. Enter Daniel: their one-time client, turned longtime friend, turned business partner! A former entertainment industry exec, Daniel is thrilled to bring the sweet sensation to the greater L.A. area, to better serve his native Southern California.
“Love love LOVED having @thesmorescart at our office party today! The honey lavender s’mores (as well as the OG) were a huge hit with the staff, and the girls were an absolute delight to work with. 100/10 would recommend you have them at your next party, thanks for making the long drive to bring us such yummy treats.” - Candace
CART TENDERS
JASMINE BROWN
Favorite S’more: Late Night Snack
HANNAH PHAM
Favorite S’more: Coconut Craze
LAURYN SUGAI
Favorite S’more: Salty Cookie